Your website is your best salesperson — it works 24 hours a day, seven days a week, and never asks for a raise. But what if it's actually turning customers away?
We've reviewed hundreds of Irish business websites. The same problems come up time and time again. Here are the five warning signs we see most often, and what you can do to fix them.
1. It Takes More Than 3 Seconds to Load
Speed kills — or rather, the lack of it does. Research consistently shows that more than half of mobile users abandon a website that takes longer than three seconds to load. Every extra second costs you real money.
Test yours right now: open Google PageSpeed Insights, enter your URL, and look at your mobile score. Anything below 70 is leaving sales on the table.
Common culprits: uncompressed images, too many third-party scripts, cheap shared hosting, no caching.
2. It Looks Broken on Mobile
More than 60% of Irish web traffic now comes from mobile devices. If your website was built five or more years ago and hasn't been updated, there's a good chance it looks terrible on a phone — and your visitors are noticing.
Pull out your phone and try to actually buy something or fill in a form on your own website. Is the text readable? Do the buttons work? Can you complete the checkout without pinching and zooming?
3. There's No Clear Next Step
What do you want visitors to do when they land on your homepage? If the answer isn't immediately obvious from looking at the page, you've got a conversion problem.
Every page needs a clear call to action — one primary thing you want the visitor to do next. "Call us", "Get a free quote", "Book a demo". Not five options. One.
4. Your Analytics Are Switched Off (or Wrong)
We regularly come across businesses that have Google Analytics installed but have never looked at it. Others have it set up incorrectly and are making decisions based on garbage data.
If you don't know how many people visit your site each week, where they're coming from, which pages they visit, and where they leave — you're flying blind.
Quick check: log in to GA4 and look at your "Engagement rate". If it's below 40%, something is wrong. If you can't log in, that's your answer right there.
5. You Haven't Updated It Since 2020
A stale website signals a stale business. If your "Latest News" section has a post from three years ago, or your team photos include people who no longer work there, visitors notice. It erodes trust.
Regular updates also matter for SEO. Google favours websites that show signs of life — fresh content, updated structured data, new pages. A blog (like this one) is one of the most cost-effective ways to keep your site active and improve your rankings.
What to Do Next
If any of these apply to your website, you're not alone — but you are losing customers. The good news is that most of these problems are fixable within a few weeks.
At Bananalytics, we offer a free 30-minute discovery call where we'll look at your website together and give you an honest assessment of what's hurting you most. No pitch, no pressure — just practical advice you can act on.